Brand kit
Logo, icon, colour, type, voice and art for Overpacked.
Version 1.0 · November 2026
Logo, icon, colour, type, voice and art for Overpacked.
Version 1.0 · November 2026
Overpacked is a suitcase-packing puzzle game designed for iPhone Duo. The phone’s screen is an open suitcase seen from above: one half is the base, the other is the lid, and the phone’s fold is the hinge. Players drag ridiculous things into both halves, then fold the phone to shut the lid. Shoes squash, shampoo leaks, the baguette snaps, and a hidden cat objects.
It is a paid game with no ads, no in-app purchases and no tracking, made by Friday Technologies in Australia.
The tagline. Use it everywhere.
What makes it different, in one line.
Lead with the fold. Every iPhone can play too.
The joke that sells it.
The app icon beside the wordmark. Use ink on light backgrounds and white on dark ones. Keep clear space of at least the icon’s width on all sides.
The playful mark for social posts, merch and stickers. It may tilt, just like a real tag. Use it on colour or photography.
An aluminium suitcase lifted off its base by a shirt, a sock, a baguette and a cat’s tail, on a quilted bedspread. It is a Liquid Glass icon, so iOS renders its light, dark, tinted and clear looks.
Taken straight from the game’s code. Night and Cream are the grounds; Tag yellow is the accent. Stickers use Red, Teal and Sky. For white text on colour, use the deep variants so it clears 4.5:1 contrast.
Display & body
SF Pro Rounded: Black for headlines, Semibold for body. It is the game’s own face. On the web and on other platforms, use Nunito (Black 900, Semibold 600).
Tickets & stamps
SF Mono (Bold) for boarding passes, tickets, stamps and labels. Use Space Mono Bold on the web.
Flat, top-down, with soft shading and a thin ink outline. Everything sits on the grooved aluminium case or the quilted bedspread. Headlines go on stickers and luggage tags, slapped on at a slight tilt.
Brings snacks for the whole plane. “Lovely, dear. Have a biscuit.”
Never skips leg day. Or bowling. “Absolute unit of a suitcase.”
Packs light. Allegedly. “Barely overpacked. Iconic.”
Never checks a bag without a book. “A paper-worthy result.”
Has opinions about flamingos. “BEST. SUITCASE. EVER.”
Just trying to get through bag drop.
Overpacked talks like an airport security officer who has seen everything. Short sentences. Full stops for timing. The joke is in the facts, never in exclamation marks. Australian English spelling (colour, favourite).
| Moment | Sounds like Overpacked | Doesn’t |
|---|---|---|
| X-ray remark | “A bowling ball. Seven kilos of commitment.” | “Wow, that’s super heavy!!” |
| Something breaks | “The chandelier. Was a chandelier.” | “Oops! Your chandelier broke 😢” |
| A demand | “The chandelier is for ambience. Do not break it.” | “Please be careful with fragile items.” |
| The cat | “Sir. Your bag is purring.” | “There’s a cat in your bag, LOL!” |
| Marketing headline | “If it won’t close, sit on it.” | “The most addictive puzzle game of the year!” |
overpacked.lol · overpacked.lol/press
© 2026 Friday Technologies. Overpacked and its art are the property of Friday Technologies.
Apple, iPhone and App Store are trademarks of Apple Inc., registered in the U.S. and other countries.